MSC Fisheries Series
WHAT WE DID
Following the success of our videos about Alaska salmon fisheries, The Marine Stewardship Council approached us to create a three-part series, highlighting not only their sustainable fisheries, but how to cook sustainable seafood at home. We worked with celebrity chef Gregory Gourdet who guided us through the ins and outs of catching squid off the coast of Rhode Island, processing them and getting them to the plate. We continued the series in Texas at an oyster fishery, and in Mexico at a sardine fishery. For each series, we also created social media vignettes, a still photography package and b-roll media kit for distribution across The MSC’s various channels.
